How to Measure Consumer Attention


Gaining a comprehensive understanding of performance helps marketers build a strong, results-driven digital advertising strategy. While baseline ad verification metrics are essential building blocks for a successful campaign, best practices now call for measuring performance beyond invalid traffic, viewability, and brand safety.

This step-by-step guide helps explain how you measure consumer attention across display, mobile, video, and branded content with Oracle Moat Analytics. Learn how to:

  • Measure performance beyond baseline verification metrics by following an easy-to-use formula
  • Leverage attention metrics across omnichannel campaigns running on various device types

Elevate your digital strategy to the next level; reap the rewards of deep, meaningful insights; and gain a transparent understanding of key performance drivers

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