The Equation of Influencer Marketing and Brand Visibility

Just recently, the internet was flooded with information on WhatsApp, revamping its privacy policy. A lot of noise was also created on learning about WhatsApp’s ultimatum that spoke about “sharing data with Facebook or stop using the app.” The Facebook-owned freeware messaging and VoIP business, which was supposed to make the new privacy policy live by […]

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Facebook Plays Catalyst for Success in a Business’s Social Media Marketing Journey: Know How

Facebook started in Harvard back in 2003 as Facemash, an online service for students to understand fellow students’ attractiveness. To our surprise, it was banned within 48 hours as the developer and now the CEO of Facebook, Mark Elliot Zuckerberg, happened to violate the university policy of acquiring resources for its services. Despite the mayhem, the existence […]

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Email Marketing Tips No Email Marketer Should Miss

You’ve got mail! Most often, when we talk or debate about email marketing, we come across very mundane and repetitive information that describes email marketing as one of the underutilized or left out tools that have the potential to add value to the bottom line of the business. We also have heard numerous times that emails […]

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